GoodTwo is a daily deal website that lets charities and organizations play an active role. The website is essentially a free fundraiser option for non profit organizations. Users with a group in need of funds can visit GoodTwo and fill out the form provided. This allows the user to share information on their goals, who belongs to their group and what their purpose is. The user can also upload images to be included on their GoodTwo webpage along with the details they provided. The user can then select up to three deals that will be appealing to their donor base. Once their site is completely set up, the user can begin promoting it. The charity that owns the page will be given the donations for each deal they sell. Businesses can also be listed by offering a deal to the GoodTwo community.
GoodTwo was founded in May of 2009. The website was intended to provide a group buying resource for fundraisers. Users could create a fundraiser quickly and at no cost. GoodTwo provides all the necessities for the user’s fundraiser, including the deal. Based out of Needham, Massachusetts, the GoodTwo team currently includes Chief Executive Officer Bill Yucatonis and Marketing and Publicity Director Kristen Elworthy.
GoodTwo stands out in its fundraiser approach to daily deals. Many other sites already offer to donate to featured charities, which is a good thing. However GoodTwo lets organizations build and promote their own custom fundraiser. The charity can set up a GoodTwo fundraiser page and select as many as three deals from the website’s list of available offerings. The charity can then promote their page and receive funds from each purchase made.
The GoodTwo website has a very lighthearted appearance that welcomes visitors from the start. An image of pale clouds and a blue sky is highlighted by colorful birds, screen shots and goal images as the homepage header explains the benefits of using GoodTwo. A short list of featured organizations can also be found on the homepage. The fundraiser pages give users a decent amount of flexibility, with spaces for images and information and a list of the current deals supporting that charity.
A new charity can get started by clicking the green “Start Fundraising” button along the left hand side of the homepage. The registration form asks the user for a username, password and recovery question and answer (in case they lose or forget their password). After submitting the information by clicking the “Create User” button at the bottom of the form, the user is asked to provide details about their organization’s fundraiser. The next form asks for the user’s name, email address, phone number, fundraiser title and cause name. The user can also upload a logo, photos and videos. A space is provided for the user to describe their cause, goal, location and payment information.
GoodTwo invites charities to set up their fundraisers for free. There are no subscription fees or other expenses for doing so. The user never has to pay to run a fundraiser through GoodTwo. That being said, the site does mention that the profits from each deal purchase are split three ways: a portion goes to the fundraising organization, a portion back to the sponsors offering the deals and a portion to GoodTwo to cover operating, customer service and fulfillment costs. There are no solid numbers provided as far as how the funds are divided between the three groups.
GoodTwo is a resource for organizations who want to find a cost effective way to fundraise. There is virtually no overhead when setting up a GoodTwo fundraiser. The user supplies their information and content for their fundraiser page and can begin promoting it right away.